The unit

Per message answered

You are billed for messages Broa handles, not for how many people you have. A quiet month costs less than a busy one, which is how a cost that tracks your business ought to behave.

Getting started

A cheap way in

Sorting and routing your inbound, with no drafting, is a smaller commitment and the fastest way to see whether the classification is right about your business before anything is written on your behalf.

Cost per answer should fall over time. Every escalation Broa reports is a gap you can close, and a closed gap becomes a question answered without a person. If your bill per answer is flat a year in, something is wrong — and the reporting is built to show you that rather than hide it.

Point it at a real message

The useful demo is one of your own emails, and an honest look at what it refuses to answer.